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         Wed May 26 22:14:32 2010
Netflix Map
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Wed May 26 22:14:32 2010
 
Netflix Map
 Mapping what your neighbors watch


Who's renting Rachel Getting Married?
Image courtesy of New York Times
 
Several months ago, Slate posted a link about a great interactive map. Apparently, someone took all of Netflix's public data about rentals per zip code, and put it on an online map you could explore. So if you want to find out what your neighbors rented in 2009, all you have to do is click on their dynamic map.  
 
The map is supposed to be anonymous, since they only provided data per zip code. However, Slate pointed out that some US zip codes only had a single rental! Often they were funky zip codes that included only airports, for instance.  
 
However, the map is fun to explore if you know the neighborhoods. For instance, I recently moved from 98178 to 98109. Most of the top 10 movies were pretty common between the two areas. Milk and The Curious Case of Benjamin Button were both popular movies in each location. Likewise, it was reassuring that no one in either zip code watched The Day the Earth Stood Still--or at least, it didn't make it into either zip code's top 50. However, there were some differences.  
 
For instance, Eagle Eye was the 13th most popular movie in the 98178 zip code, but it wasn't even in the top 50 for 98109. Likewise, Religulous and Vicky Cristina Barcelona were 17th and 18th in 98109, but neither made the top 50 for 98178.  
 
The biggest difference (that I could find) between New York and Seattle? People in New York love The Taking of Pelham 123 although it didn't register in Seattle.  
 
What was most popular in your zip code?

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