Microsoft Kin: The little phone that couldn't.Image courtesy of iTech News Net You've probably already heard about the
Microsoft Kin fiasco, whereby
Microsoft spent several years and around 1 billion dollars (a
billion dollars!) to produce the Kin phones, which were then discontinued
after just 6 weeks. They weren't selling.
Just recently local papers noted that
Microsoft was firing people, although it isn't clear if these were related to the Kin disaster.
Microsoft has been steady sliding in the
mobile market. Market shares as of July 2010:
- Blackberry: 42 percent
- Apple: 24 percent
- Microsoft: 13 percent (down from over 19)
- Google: 13 percent (up from zero last year)
- Palm: 5 percent
(data from
here).
But this is just mobile phones. Why do I think this means the End of Microsoft?
Because the future of computing is mobile devices. We've already seen the
death of the desktop, killed by both browsers and laptops. Soon the laptop will be killed by mobile
devices. Mobile devices are already doing most of what laptops can do, and in a
few years laptops will really look like dinosaurs.
Microsoft understands that mobile devices are the future. They take the same
development platform philosophy as Apple, that is, try to produce a compelling customer experience while making it very
difficult for application developers to build for multiple platforms. They want
to keep a steady revenue stream for their
mobile operating system, regardless of which phone is selling. But they can't seem to make any headway
with Windows Mobile!
Laptops and desktops are going away, and with them, Microsoft's main cash cow,
the Windows operating system. Since
office applications are also moving to the cloud, Microsoft has no cash cows left.
The future of computing, only a few years away, is mobile devices, and Microsoft
is steadily losing market share in the only strategic market. I'm not excited
to see a large local company--and former employer of mine!--about to go off the
precipice. Hopefully they will learn from their mistakes here, and get a
compelling mobile operating system out before it is too late.
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