Yes, I'm late! I was at the
Sasquatch 2008 Music Festival over Memorial Day weekend (24 - 25 May), but I'm just now
getting to writing it up.
The weather varied between beautiful and bad. When beautiful, you remembered
why you went to The Gorge--a dramatic landscape with beautiful skies. When
bad, you were treated to cold and relentless rain. Another Sasquatch 2008
reviewer mentioned "fans put up with sideways rain," because of the wind.
There was a great lineup (you can
see for yourself).
They had several great headlining bands, such as
R.E.M. and
The Cure.
But I was most excited to see some of the other bands that I hadn't seen in
concert before, such as
Death Cab for Cutie and
Modest Mouse.
Between bands, I would marvel at the crowds. From our vantage point (almost
directly back from the center of the stage both days), we could see the
thousands of people moving back and forth. It was a great example of
emergent phenomena, watching all the invidivuals combine into an overall flow of people that
could probably be well-modeled by fluid dynamics.
In general, a band would play, and then there would be net outflow of people
towards the bathrooms, food areas, and other stages. Towards the beginning of
a set, the flow would reverse. As popular (and direct) routes got busy,
people would naturally choose less congested routes.
A beer cost $8 (more for "premium" beers). The economics of food pricing at
festivals is interesting. Of course, as a captive audience, you know you'll
be charged an arm and a leg for average food--it's the same as the movie
theater.
In fact, this phenomenon (high price of popcorn at movie theaters) is
well-known and studied by economists a lot. This
recent blog entry has a long discussion on it!
But the short answer is that the high prices are probably close to the real
value--after all, thousands of people pay the prices that are charged! It's
just that the real price of the item isn't usually related to the cost of the
ingredients: instead, most of the price is the labor of making the item, and (most importantly) the
convenience to the consumer.
I brought my own food, but occasionally I wanted something hot. For the
occasional hot snack, why not pay a bit more? The convenience factor was
high.
For beer, the choice was between their prices or no beer at all. So they
picked a price point to maximize return, where higher prices would drive more
people away, and lower prices would mean selling too cheaply.
Of course, there is another cost that means festivals will charge more: drunk
patrons are a pain to manage.
But if you're going to talk about the economics of music, it's more
than beer and food prices. It is the disintegration of the standard music
distribution business (see this article from
Fox News or this article from
The Week). CD sales are plummeting, and digital revenue isn't coming close to
replacing it.
I'm not sure I care about the music distribution companies--their industry may
disappear, and them with it. Today we don't cry about the disappearance of
coopers (barrel makers), even though their industry long since collapsed (although
did not disappear entirely).
No, the danger is to bands themselves. How will bands make money in the
future? Probably by a combination of live performances (which
accounted for most of their revenue under the old system anyway) and their own direct digital sales of their
music (like what
Radiohead did).
For a great summary, see
this report, commissioned by the Department of Canadian Heritage. For an American, it's
weird to see governments funding this sort of thing, but it is an interesting
report.
Top 3 bands? This is my list, although I was only there for 2
days, and only at the Main Stage:
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Top 3 Sasquatch 2008 Bands
- Modest Mouse
- Death Cab for Cutie
- Tegan and Sarah
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I hadn't heard of
Tegan and Sarah before, but I thought they were excellent. I've since added a bunch of their
tracks to my collection.
Don't get me wrong: there were a lot of great bands there, and the Presidents
rocked. But those are my top 3.
As much as I studied the crowd behavior and economics of festival food prices,
I was also impressed by the selection of bands at the festival. The lineup
was well-done, for the quality of (most) bands and especially for the
variability.
I guess putting together a festival lineup is a bit like making a good mix
tape (or CD or playlist...), only much larger in scale.
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