The peak of the art form.Image courtesy of NBC I'm not the best person to make predictions about TV shows, since I don't
actually watch any. But even someone who only watches other people watch TV
shows can see a few trends:
- There are a lot more TV channels now then there were 10-20 years
ago.
- There are a lot more TV shows out there.
- People are spending more time on the Internet.
This is an interesting paper, covering how TV has evolved over the past 30 years.
Some of the stats:
- The number of TV stations in the US doubled between 1975 and 2004
(mostly due to the growth of cable).
- Most TV stations operate with a 15-40% profit margin (!)
Then,
this paper, which as far as I can tell covers leisure time in the Netherlands, notes
that TV viewing per week grew a lot from 1980 - 1990, but was mostly flat
after 1990 (although still growing!). According to that, people spend from
11.5 - 17 hours per week watching TV. Wow.
However, time spent on the PC or Internet grew from basically zero in 1980 to
over two hours now. Also, it grew the most among the 35-54 year olds, so the
people watching the least TV (11.5 hours per week) were also the demographic
spending the most time online (2.1 hours per week).
And finally,
this presentation (why is it North European countries measure their leisure time so well?) has
some great data. Namely, their "Time spent on media, population 12+" graph,
which shows:
- Time spent watching TV, in hours per week, has declined sharply between
2000 and 2005. People watch less TV now than they did in 1990!
- PC + Internet time has steadily climbed, and is still on a sharp ramp
up. Their graph shows an average of 4 hours per week.
- Time spent reading books is more or less flat from 1975-2005.
- Time spent listening to the radio is down hugely, from almost 2 hours
per week in 1975 to around 30 minutes now.
- Newspapers and Journals have declined (as measured by how much time
people spend per week with them).
So the summary: people are spending more and more time online, and less with
other media--except maybe books. And it's a double-whammy for TV networks,
since there are more of them competing for less of peoples' time.
What does this mean for TV shows? At the moment, TV shows are hitting some
rough times. All that sells on the networks is
reality TV such as American Idol or Survivor. Other good shows such as
Firefly get shut down due to poor ratings (I'm not a Firefly fan but I know many
people who were disappointed when the series was cancelled--and I think it was
better programming than most shows out there! But I didn't help Joss Whedon
any, since as I said, I'm not really a TV watcher). The TV execs are wondering what sort of
programming will save them.
Probably nothing will save them! TV series will go away, and in 5-10 years we
won't watch them. Why?
Everything will be online. There is absolutely no reason to watch anything on
TV except for live telecasts such as sports. Watching online gives you as
good or better resolution. Most importantly, you can pick when you want to
watch the show, and you can pause and play whenever you want. Your viewing
schedule isn't tied to the network's broadcast schedule.
I don't think syndicated shows (that is, shows consisting of multiple
episodes) will go away. But the medium will change, and TV will be left
behind.
Here are my predictions:
- TV shows will be made more and more by independent producers. It will
start with
YouTube, and get more sophisticated as experienced TV producers shift to the new
medium.
- Broadcast timeslots will go away. Instead, TV producers will announce
when the next episode is available for download. If you really want to watch your TV
show right away, you can watch it right as it becomes available. TV producers
(and the services that host their content) may continue to stagger release
times, just as they do now, just to keep load down. (For instance, they
wouldn't want to release all new episodes of all shows to the world at the
exact same time.)
- Networks go away. Instead, you (as the viewer) will pay either the
producers directly, or websites that accumulate and host the content.
- DVD revenue will disappear (and that includes Blu-Ray). Why pay for
DVDs or Blu-Ray discs when you can download your shows whenever you want?
It's the same model that is making the distribution of movies
complicated.
I have no idea what the new revenue model will be. Everything driven by
product placement? Companies will fund high-quality shows in exchange for
regular advertising?
Most likely, the revenue model will consist of websites that pull content from
the producers of the shows, and add targeted advertisements to viewers that
want to download.
So TV shows will start to fade into history. People will soon talk about the
hot new Internet show they're watching instead. You heard it here first!
(Especially if you're from Denmark, since I know you read a lot of blogs in
your leisure time).
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